Saturday, May 21, 2005

Saturday Morning Stats – Big Pharma Advertising

It would be great fun to have my act together to write a weekly, Saturday Morning Stats column. Little ditties to launch discussion over weekend brunch, or at half-time.

“Hey Joe, did you know that something like 35% of men complain about having a soft penis during intercourse and that, like 90% of the men who tale to their doctor and get a drug are happy with the results?”

“Dave, dude, I can’t believe you’re falling for that BS. I just read some stats at that Adisen blog that Viagra is the most heavily advertised drug on the market. Men’s dicks are fine, man. It’s the power of suggestion that’s making all those sorry slobs think they aren’t good enough in bed. Get a grip.”

You get the picture.

In honour of my dad, who is celebrating his 65th birthday today, and has not been suckered by the pharma ads that have convinced most (insured) seniors that need meds to get out of bed in the morning, here’s my first Saturday Morning Stats entry.

Big Pharma Advertising
  1. Number of different television ads that Big Pharma produced and ran in 2004: 485
  2. Number of these ads that were submitted for review by the FDA: 143
  3. Number of hours the average American adult will spend watching television in 2004: 1,669 (that’s about 70 days, or 10 weeks of watching TV 24 hours a day…)
  4. Amount of money Pfizer spent on newspaper, magazine, radio, and TV ads in the first 3 months of 2003: $223.6 million
  5. Amount of money Pfizer spent on newspaper, magazine, radio, and TV ads in the first 3 months of 2004: $274.7 million (I guess the ads must be driving sales or they wouldn’t be increasing their investment in this area)

I have sources for all these stats…but it’s Saturday morning and it’s a sunny day and creating all the web links is just beyond my ability at this moment. So if you want the source material…send me an email and I’ll get it to you. Or post a comment and I'll reply on Monday.

Eat well and get outside this weekend!


Blogger Herbinator said...

Gee, Donna, you're a tough one to contact. Just thought I'd let you know that Herbinator's link has changed to:


And in so doing I discovered your films. Updated my blog, again, to show them and I am taking the liberty of spreading the link around a bit.

May 21, 2005  
Blogger Alisa said...

I would love to have your source info from the stats in Sat. morn. post. Thanks. Great Blog.

October 04, 2005  
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