Gimme, gimme never gets

Just home from a week in paradise, at the Hollyhock Retreat Centre. My life is truly blessed. I worked and hung out with 30 environmental activists who are working in a variety of ways to protect and restore wildlife and nature in the west – from San Francisco to Alaska, from Vancouver Island to Winnipeg (with one pleasure activist from New York City thrown in there to help mix things up a little).

With all the giving of themselves that these activists are doing on behalf of all of us who don’t have the time or inclination to fight the battles that need to be fought on behalf of all the species and ecosystems that are under threat, I am compelled to both give today and to ask those of you reading today to help me out in a small way.

A friend of mine recently co-wrote a book with a best-selling author. This book is called The Power of Giving: Creating abundance in your home, at work and in your community.

The book's goal is to start a movement to dramatically increase giving in our communities. And that's why the authors are donating 100% of the profits from sales of The Power of Giving to the registered charity, Tides Canada Foundation.

The Power of Giving explores all the ways we can give: time, money, kindness, forgiveness, and much more. Best of all, you'll create more abundance in your personal life, your home and your work when you follow the simple yet powerful messages in this book.

That’s the sales pitch. And here’s a lesson in marketing and why the appeal is to buy a copy of The Power of Giving today:

If 200 people purchase a copy of this book today, on June 30th, The Power of Giving will become an Amazon.ca bestseller. If it becomes an Amazon.ca bestseller, then bookstores will order more copies. If bookstores order more copies, then more people will buy the book and more money will be donated to charities. If charities have more money…they can do more work on our behalf.

Easy! You benefit from the great wisdom in the book, and charities will benefit too. So hook yourself up with The Power of Giving by purchasing a copy today. It’s just $12 Canadian...and it makes a great gift…I bought four copies myself…mom, dad, mom-in-law, you'll each be getting one.